Why You Should Register a Domain Name

Registering a domain name for your eBay Store is a great way to enhance your business and save money on your eBay Final Value Fees (FVF). A well-thought out domain name can help promote your Store by creating a brand name and a Web address that's easy for shoppers to find and remember.

When potential customers enter your custom domain name into their browser or click a link or bookmark, they will be automatically directed to your Store's Web address on eBay.

I recommend using iPower.com for this purpose. Their domain registration price is very reasonable.

By purchasing your domain name and putting your eBay Store Referral Credit code in your redirect settings, you now have a way through iPower.com to forward traffic to your eBay Store and be eligible for 75% savings on FVFs from your Store Inventory listings.

I'm using this marketing strategy with success in my own eBay business. My eBay Store name is "Dealmania Bargains and Gifts." I registered through iPower.com the domain name "www.Dealmania-Bargains-and-Gifts.com." Now, if you click on Dealmania-Bargains-and-Gifts.com, iPower.com sends you to my eBay Store using the Store Referral Credit link.

Not only is this URL easier for customers to remember, you can get 75% off your FVFs when one or more Store Inventory listings are purchased after a buyer enters your Store using your domain name. Please note that this savings doesn't pertain to auction or fixed price listings.

For complete details on qualifying for the Store Referral Credit including the promotion codes you need to use, please visit this page on eBay:

http://pages.ebay.com/help/specialtysites/referral-credit-steps.html

In addition, you can now use your domain name when you create business cards, flyers or other printed marketing materials. Your www address makes it a lot easier to promote your eBay Store and have people shop there.

On a side note, go to the bottom of the following page to check out eBay templates that you can use to print your own cards and stationery for your Store with your domain name:

http://pages.ebay.com/storefronts/promoting.html

Please take note that although eBay doesn't charge a fee for this feature, registrars normally charge a yearly fee to register a domain name. Also, when selecting a domain name, don't use the words eBay, PayPal, or Half.com as part of your domain name unless you want to hear from eBay's legal department.

Drive more traffic to your eBay Store today by implementing a domain name marketing strategy. You'll greatly improve your chances of increasing customers and sales as you build your presence on the Internet.